Searching is an important element in determining the availability of protection or locating potential problems to the marketing of a product, service or concept. It is always advisable for a Client to check the marketplace for potential conflicts or problems as an initial step. However, searching to establish potential problems is a specialty art. CHRYSILIOU LAW recognises the importance of carefully considering strategy for searches and the need to thoroughly analyse results and conclusions. We do this in the setting of commercial reality and the need for quick, accurate and cost-effective searches.