Every "bright idea", catchy logo or visually appealing product is a valuable asset. In the keen competition of the marketplace, business goodwill and the leading edge can be quickly lost through the activities of imitators. Intellectual property law is a vital weapon against imitators.

Each time you have a novel product, method or system you should consider patent protection. If your product has unique design features, you may obtain a monopoly which may give you a weapon to deter others from copying your design. If your goods or services are identified by a badge, sign or brand name, you should consider trade mark protection.

CHRYSILIOU LAW can help you to obtain an advantage over your competitors or to prevent them from obtaining an advantage over you. We have the extensive experience and know-how to provide you with the edge in the identification of appropriate areas of protection, in the preparation of patent specifications, design and trade mark applications and in all matters before IP Australia, including opposing or defeating the grant of rights to others. Intellectual property can prove to be your most valuable asset and it makes sense to ensure that you do not lose your rights by failing to determine what protection (or action against your competitors) is available and the steps you need to take to avail yourself of that protection (or action).